Minimart Convenience Stores × BGC AD
“NIKI is a very important part of Minimart’s DNA, taking a big part in how the concept of the chain was built.”
Ruslan Palov, Investment Director, Minimart Convenience Stores
Project Snapshot
Minimart Convenience Stores, a rapidly expanding retail chain, operating a large number of compact-format stores across urban locations.
NIKI Ltd. Role:
Single-source partner for store fixtures and furniture.
Responsible for engineering, manufacturing, logistics, and installation, from concept support through production and on-site assembly.
Metrics: More than 300 locations nationwide
Execution Timeline:
concept → engineering → prototyping → production → install
Materials: metal, wood, durable finishes suitable for high-traffic retail environments
Production:
- Custom metal and wood fixtures
- Modular furniture elements adapted to varying store layouts
- Standardized components enabling consistent rollout quality
The Challenge
Scaling a retail concept across hundreds of locations
Minimart sought a reliable partner to manage execution end to end, with strong control over quality and delivery.
Approvals:
- Business-specific design and manufacturing processes required alignment with Minimart’s operational and brand requirements.
Site limits:
- Limited retail areas demanded compact, flexible solutions adaptable to different store sizes and layout geometries.
Logistics:
- Delivery and installation schedules needed to remain flexible and synchronized with store opening timelines.
As rollout accelerated, the primary risk shifted from individual store execution to maintaining consistency and control at scale.
The Solution
Engineering and production built for scale without compromising quality
Close collaboration between Minimart and NIKI during design and prototyping ensured early alignment between business needs and engineering feasibility.
- Continuous value engineering decisions during design and prototyping stages to balance durability, cost control, and rollout speed.
- Material strategies to ensure conformity with Minimart’s designs while maintaining structural integrity and load capacity.
- Production planned against a weekly updated schedule, with constant availability of key materials to support uninterrupted execution.
- Environmental considerations integrated into design and production, following current best practices and technologies.
“NIKI stood out because of their dedication, quality, efficiency, and speed.”
Vladislav Georgiev, Minimart Convenience Stores
Clear division of responsibility
Minimart provided:
- Concept definition and preliminary designs aligned with business development plans
- Operational requirements and final approvals following live prototyping
NIKI Ltd. led:
- Engineering and production blueprints
- Manufacturing of metal and wood components under one roof
- Logistics coordination aligned with rollout schedules
- Fast, precise, and consistent on-site installation
The Result
The rollout achieved faster store openings with fewer execution issues during installation.
Standardized fixtures improved shopper flow and reinforced consistent brand perception across locations.
Minimart retained focus on expansion and operations while execution scaled reliably.
Metrics confirm delivery performance:
- 92 stores delivered in 2026
- Furniture for up to 4 stores per week manufactured, delivered, and assembled
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Why NIKI Ltd.
“What surprised us most was the complete trust NIKI earned across all side orders for different locations, and the instant approval of every improvement suggestion based on their long-term experience.”
Ruslan Palov, Investment Director, Minimart Convenience Stores
- experience with a wide scope of materials such as composites and fiberglass
- ability for end-to-end control of the process, strong project management, and rigorous quality control
- adaptability, experience to propose alternative solutions and practical recommendations
Minimart selected NIKI for its ability to combine engineering judgment, production control, and delivery reliability across a large, fast-moving retail expansion.
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